# Creator to founder: A conversation with Greg Solano, Co-founder of Yuga Labs > Greg Solano (aka Garga, co-founder of Bored Ape Yacht Club creators Yuga Labs) shares his journey from book editing to founding one of web3’s most name-checked project. This Q&A (moderated by a16z crypto operating partner Jason Rosenthal) covers Greg’s experience as a non-technical founder, BAYC’s e... - URL: https://a16zcrypto.com/posts/videos/creator-to-founder-a-conversation-with-greg-solano-co-founder-of-yuga-labs - Authors: [Greg Solano](https://a16zcrypto.com/team/greg-solano) - Published: 2023-08-02 - Updated: 2025-01-29 - Focus areas: company building - Tags: community building, CSX 2023, founder stories, video - Format: videos --- Greg Solano (aka Garga, co-founder of Bored Ape Yacht Club creators Yuga Labs) shares his journey from book editing to founding one of web3’s most name-checked project. This Q&A (moderated by a16z crypto operating partner Jason Rosenthal) covers Greg’s experience as a non-technical founder, BAYC’s early go-to-market strategies, and the importance of community building in web3.  [Embedded media](https://www.youtube.com/embed/azQJYFWQ9TY?feature=oembed) **More from:** - [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ) - [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z) - Greg: [https://twitter.com/CryptoGarga](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk53bUVjanJCZGEyUldTaGx3MW9WOUJoYlpQQXxBQ3Jtc0ttLW9FU3A2UVZwbk1uZ3BxUVUtRDVIQU5aRksxbkQ0VHE1UzN4cF8yNWpWWlNtaHdFVTNZZ1k5bFpXQ2gyZjE0X0gydzFQUGNCNWtoZkVLaDU1ZzhZc2xIRF9YcFVqSjlDU0dqSDZOWXpCdU5DMlpQNA&q=https%3A%2F%2Ftwitter.com%2FCryptoGarga&v=azQJYFWQ9TY) --- Source: [Creator to founder: A conversation with Greg Solano, Co-founder of Yuga Labs](https://a16zcrypto.com/posts/videos/creator-to-founder-a-conversation-with-greg-solano-co-founder-of-yuga-labs) — a16z crypto. Full archive: https://a16zcrypto.com/posts