# How to build a social presence in web3 and beyond

> A quickstart guide for building your social media following as a web3 founder or marketer. a16z crypto social media lead Ish Verduzco steps through tips, tricks, and strategies for building a following. From defining your voice to being choosy about platforms and building a sustainable content strat...

- URL: https://a16zcrypto.com/posts/videos/how-to-build-a-social-presence-in-web3-and-beyond
- Authors: [Ish Verduzco](https://a16zcrypto.com/team/ish-verduzco)
- Published: 2023-08-02
- Updated: 2025-01-29
- Focus areas: company building
- Tags: community building, CSX 2023, brand & marketing, video
- Format: videos

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A quickstart guide for building your social media following as a web3 founder or marketer.

a16z crypto social media lead Ish Verduzco steps through tips, tricks, and strategies for building a following. From defining your voice to being choosy about platforms and building a sustainable content strategy, this talk covers key best practices for anyone growing their audience.

[Embedded media](https://www.youtube.com/embed/ejI_ViT1MHI?feature=oembed)

**More from:**

-   [Crypto Startup School ‘23](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ)
-   [Crypto Startup School ‘20](https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z)
-   Ish: [https://twitter.com/ishverduzco](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hObDRCRzRZNmFxSl9RU2dvaWFneGNRUHZ4UXxBQ3Jtc0ttWVpCSFB1dWYzeGxtTVdZQ2V1d1JLVlhSemtwczN2bUUxaHBpaldIU3p2bkI1anNUX3A3WHk2Y3RjVEtrY1h1b3ZYcEZIMVNKVkNUWkY5MjNNaWtlRWhnalU4RFlrVlAyOE5HZFZlUHZyTDNKOEd3NA&q=https%3A%2F%2Ftwitter.com%2Fishverduzco&v=ejI_ViT1MHI)

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Source: [How to build a social presence in web3 and beyond](https://a16zcrypto.com/posts/videos/how-to-build-a-social-presence-in-web3-and-beyond) — a16z crypto. Full archive: https://a16zcrypto.com/posts