# web3 go-to-market frameworks & dealmaking

> Join a16z crypto go-to-market experts Maggie Hsu and Pyrs Carvolth as they dive into the key differences between web3 and web2 go-to-market strategies. Discover insights on navigating complex deal negotiations, establishing your market presence, and unlocking opportunities in the rapidly evolving wo...

- URL: https://a16zcrypto.com/posts/videos/web3-go-to-market-frameworks-dealmaking
- Authors: [Maggie Hsu](https://a16zcrypto.com/team/maggie-hsu), [Pyrs Carvolth](https://a16zcrypto.com/team/pyrs-carvolth)
- Published: 2025-01-27
- Updated: 2025-01-29
- Focus areas: company building
- Tags: CSX 2024 (NYC), Crypto Startup Accelerator (CSX), video
- Format: videos

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Join a16z crypto go-to-market experts Maggie Hsu and Pyrs Carvolth as they dive into the key differences between web3 and web2 go-to-market strategies. Discover insights on navigating complex deal negotiations, establishing your market presence, and unlocking opportunities in the rapidly evolving world of web3.

[Embedded media](https://www.youtube.com/embed/HkbG60EX0Ww?feature=oembed)

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Source: [web3 go-to-market frameworks & dealmaking](https://a16zcrypto.com/posts/videos/web3-go-to-market-frameworks-dealmaking) — a16z crypto. Full archive: https://a16zcrypto.com/posts